Book Recommendation by KD

Design to Win Understanding Business Through Design Some business books try to teach frameworks and models. Design to Win chooses a quieter path. It documents how an organisation learns to think clearly about itself and, in doing so, reshapes its future. While the Tata name is widely recognised, Tata Elxsi’s journey remains relatively underexplored. This book brings that story forward with honesty and intent. Leadership at a Critical Juncture The narrative unfolds during a defining period in Tata Elxsi’s history, when the organisation is required to make difficult but necessary choices about its direction. Rather than dramatic reinvention, the book focuses on leadership grounded in patience, conviction, and long-term thinking. Progress here is shaped by deliberate decisions, not impulsive moves. Design as a Strategic Lens One of the book’s central ideas is the positioning of design as a strategic capability. Design is not treated as visual enhancement or late-stage polish, ...